The “Pink City” is definitely on the rise. In its recently published Global Cities Index 2026, Oxford Economics ranks Toulouse among the “cities to watch.” This category highlights metropolitan areas with the most promising growth prospects and the potential to attract international investors.
To compile this ranking, the firm scrutinizes the world’s major cities based on five criteria: the economy, human capital, quality of life, the environment, and governance. And Toulouse appears to have several strengths up its sleeve. Oxford Economics notably highlights the rapid growth of its high-value-added activities and its expanding role in the French economic landscape.
The aerospace industry: an asset, but not the whole story
It’s impossible to talk about Toulouse without mentioning the aerospace industry. The firm highlights the city’s global significance in this sector, with major players such as Airbus, Thales, and Liebherr, and an outlook that remains promising for the industry.
But the “Pink City” isn’t relying solely on aircraft to secure its economic future. Oxford Economics also notes the rise of information and communication technologies, as well as business services—all sectors that complement the region’s traditional industries.
Another point in Toulouse’s favor: a more affordable cost of living than in major European capitals, a well-established cultural scene, renowned institutions of higher education, and a dynamic entrepreneurial ecosystem. All of which are sure to appeal to both businesses and new residents.
57,000 additional residents expected by 2030
This is one of the report’s most striking predictions. According to Oxford Economics, Toulouse is expected to record the strongest population growth among major French cities during this period. In the longer term, the firm also ranks the “Pink City,” alongside Lyon and Rennes, among the French urban economies expected to continue performing strongly.
Another accolade for Toulouse’s list of achievements
The city has been racking up accolades in recent years: Lonely Planet had already named it the world’s top city to visit in 2025, while Arthur Loyd regularly highlights its economic appeal. Toulouse has also been named France’s top student city.
For Isabel Ferrer, president of Toulouse Team and vice president of Toulouse Métropole, this recognition represents “a strong signal sent to all those who wish to invest, start a business, work, or live in our region.”
This confirms that the “Pink City” isn’t just relying on its sunshine to draw people in!
